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REVIEW: Marketing and advertising news in the week’s press

Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele-Cine, used new video effects to simulate wind distortion and water droplets in the sign. Weather sensors...

Saatchis scoops dollars 30m Lycra task

Saatchi & Saatchi has won the dollars 30 million global DuPont Lycra business from Young & Rubicam.

Saatchi wins $30m global DuPont Lycra business

- Saatchi 30m global DuPont Lycra business from Young & Rubicam.

Saatchi wins $30m global DuPont Lycra business

- Saatchi 30m global DuPont Lycra business from Young & Rubicam.

OPINION: TURKEY OF THE WEEK

Mairi Clark picks the press ad for RemRem watches in this month s Dazed Is suicide becoming the new sado-masochism or what? I like the concept that time is valuable, but how can you write a slogan like Why kill time, when you can kill yourself? and then pretend that the watches are a tribute to life?

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

The 1998 Year Book of the Swiss Art Directors Club has just been published. Apart from the many examples of award-winning work by Swiss advertising professionals, it also contains a number of authentic portraits of the housewives, farmers, cooks, schoolchildren, architects, social workers, nursery...

Polo Ralph Lauren appoints media agency in Canada

- Polo Ralph Lauren has named Palmer Jarvis DDB to handle its media planning and buying business in Canada.

Polo Ralph Lauren appoints media agency in Canada

- Polo Ralph Lauren has named Palmer Jarvis DDB to handle its media planning and buying business in Canada.

Levi’s launches global ads to promote Aids awareness

Levi Strauss is launching what it claims is the first global public service campaign next week, with a series of four short films to mark World Aids Day on 1 December.

CAMPAIGN MEDIA AWARDS 1998: The Capital Advertising Award - Best Use of Radio - Nike, Running Radio

Nike, running radio

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