27 Jun 1997
| by MAGGIE TAYLOR, planning partner at Cowa
Claire Beale chooses the Sloggi press ad that appears in the July
issue of Options magazine. It s summer (I know because it s raining)
and a girl s thoughts naturally turn to her bum. This feature is
guaranteed to make even the most lardy female feel a bit more
comfortable about her derriere, and the...
26 Jun 1997
| by By PATRICK BARRETT.
Havas Advertising, the holding company for the Euro RSCG network,
WCRS and Evans Hunt Scott, has declared its best results in five years
with post-tax profits rising by 26% to pounds 19.7m. The network s
London agency, Euro RSCG Wnek Gosper, has recently won the Haagen-Dazs
and Playtex accounts.
26 Jun 1997
| by By JANE BAINBRIDGE.
Wrangler s marketing controller Tim Henshall is not only the man
behind the current rodeo campaign, he s also the man who will do
almost anything that looks impossible ...
26 Jun 1997
| by By JULIAN LEE.
JCB, the company synonymous with earth-shifting equipment, is
moving its brand out of the building site and onto the streets with the
launch of its clothing range.
26 Jun 1997
| by By DANNY ROGERS.
By now, we should all be used to the fact that ultra-hippness can
arrive unexpectedly for even the most unlikely brands, like beret-maker
Kangol. But this week sees a still more unlikely contender for fashion
icon status.
26 Jun 1997
| by By DANNY ROGERS.
US clothes designer Tommy Hilfiger is launching the female version
of his fragrance in the UK on August 1.Tommy Girl will be available
nationwide by the end of the month.
20 Jun 1997
| by EMMA HALL
Wimbledon s Centre Court will be recreated at Southfields
Underground station this summer in an initiative by Nike, TDI and Maher
Bird Associates to promote Nike s links with the tournament.
20 Jun 1997
| by EMMA HALL
TBWA Simons Palmer has been appointed to handle the dollars 20
million launch of a worldwide clothing, footwear and leisure brand from
the Swiss group, Bally, best known for its shoe stores.
20 Jun 1997
| by HARRIET GREEN
Ford has poached Jonathan Browning, senior European brand manager
of General Motors, to take over Ford marketing for Europe. He will
report to Massimo Ghenzer, the company s executive director of European
marketing, who heads a pan-European marketing operation. General
release
20 Jun 1997
| by EMMA HALL
TBWA Simons Palmer is giving a boost to Nike s profile during this
year s Wimbledon Lawn Tennis Association Championships, with a new
campaign featuring a range of tennis stars and a collection of
hard-hitting headlines.