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MEDIA CHOICE

Claire Beale chooses the Sloggi press ad that appears in the July issue of Options magazine. It s summer (I know because it s raining) and a girl s thoughts naturally turn to her bum. This feature is guaranteed to make even the most lardy female feel a bit more comfortable about her derriere, and the...

Advertising & Promotion: Havas profits hike.

Havas Advertising, the holding company for the Euro RSCG network, WCRS and Evans Hunt Scott, has declared its best results in five years with post-tax profits rising by 26% to pounds 19.7m. The network s London agency, Euro RSCG Wnek Gosper, has recently won the Haagen-Dazs and Playtex accounts.

MARKETING MIX: A word to the wise.

Wrangler s marketing controller Tim Henshall is not only the man behind the current rodeo campaign, he s also the man who will do almost anything that looks impossible ...

JCB moves into clothing sector.

JCB, the company synonymous with earth-shifting equipment, is moving its brand out of the building site and onto the streets with the launch of its clothing range.

Putting the boot in to JCB?

By now, we should all be used to the fact that ultra-hippness can arrive unexpectedly for even the most unlikely brands, like beret-maker Kangol. But this week sees a still more unlikely contender for fashion icon status.

Tommy for girls.

US clothes designer Tommy Hilfiger is launching the female version of his fragrance in the UK on August 1.Tommy Girl will be available nationwide by the end of the month.

Sampras and Moya appear at Southfields tube station in Nike Centre Court special

Wimbledon s Centre Court will be recreated at Southfields Underground station this summer in an initiative by Nike, TDI and Maher Bird Associates to promote Nike s links with the tournament.

TBWA Simons Palmer scoops Bally worldwide brand launch

TBWA Simons Palmer has been appointed to handle the dollars 20 million launch of a worldwide clothing, footwear and leisure brand from the Swiss group, Bally, best known for its shoe stores.

REVIEW: Marketing and advertising news in the week’s press

Ford has poached Jonathan Browning, senior European brand manager of General Motors, to take over Ford marketing for Europe. He will report to Massimo Ghenzer, the company s executive director of European marketing, who heads a pan-European marketing operation. General release

TBWA Simons creates Nike Wimbledon blitz

TBWA Simons Palmer is giving a boost to Nike s profile during this year s Wimbledon Lawn Tennis Association Championships, with a new campaign featuring a range of tennis stars and a collection of hard-hitting headlines.

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