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Euro RSCG swipes Wonderbra brand

30 May 1997 | by EMMA HALL

Euro RSCG Wnek Gosper is believed to have snatched the Wonderbra account from TBWA/Simons Palmer, reuniting the underwear brand with Nigel Rose, the copywriter responsible for its most famous advertising line, hello boys.

Timberland reviews pounds 5m European work

30 May 1997 | by EMMA HALL

Timberland is talking to agencies about its pounds 5 million pan-European advertising account, held by Abbott Mead Vickers BBDO.

MEDIA CHOICE

30 May 1997 | by ALAN JOHNSON

Eleanor Trickett chooses Pretty Polly s Sheer Lights insert which appeared in June s edition of Marie Claire. Call me an anorak (actually, don t) but the current trend for unusually shaped inserts is becoming a refined art. All too often one sees an insert which is an interesting shape but bears little...

THE NEW KINGS OF DENIM: Over the years, BBH’s work for Levi’s has created and defined jeans advertising. Up-and-coming labels have their work cut out to compete, Mairi Clark reports

30 May 1997 | by MAIRI CLARK

It s hard to imagine what would have happened to the jeans market in the UK had Bartle Bogle Hegarty not been charged with relaunching Levi s 501s in 1985 - and, with the relaunch, moved jeans from mere wardrobe standby to fashion must-have.

CAMPAIGN DIARY: Firework spectacular helped make supping warm beer worthwhile

30 May 1997 | by BELINDER ARCHER

While most of the world (or so it seemed) was living it up at Jay Pond-Jones leaving do at Quo Vadis, the Diary was hard at work attending other parties foolishly planned for the same night.

Asda mounts George fashion attack

23 May 1997 | by JOHN TYLEE

Asda is mounting a TV attack on high street fashion stores with new advertising aimed at overcoming customer prejudice about buying clothes at supermarkets.

CKT launches Gargoyle sunglasses

23 May 1997 | by MAIRI CLARK

Cowan Kelmsley Taylor has dispensed with stereotypical hip images for the European launch of the US sunglasses brand, Gargoyles.

WHY FASHION SHUNS ADLAND - High fashion has traditionally been isolated in the ad world with couture houses choosing to produce their own advertising without agency help. Why do sparks fly when these two creative industries try to work together?

23 May 1997 | by MICHELE MARTIN

In 1993, Hugo Boss appointed Bartle Bogle Hegarty as its worldwide ad agency. The move caused something of a stir in high fashion circles, where agencies are as rare as a size 14 model, and threw the spotlight on to a usually obscure sector of the ad industry.

PRIVATE VIEW

23 May 1997 | by MARK WNEK

After more than two decades in the wilderness, surely we ve earned a victory. OK, we screwed up in the past, but haven t we paid for our mistakes? Jeered at, sneered at, pulverised and humiliated throughout the land, a succession of weak leaders dragging us ever lower in the eyes of the nation. Defeat...

Review: Marketing and advertising news in the week’s press ..

16 May 1997 | by JOHN TYLEE

United News and Media, owner of Express Newspapers and the Anglia and Meridian ITV franchises, has joined a Canadian-based consortium, Digital Television Network, to bid for the three remaining UK digital terrestrial television multiplexes. The Digital Television Network already includes Cabletel and...

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