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BMP DDB launches Easy Jeans as affordable fashion

28 Feb 1997 | by EMMA HALL

BMP DDB unveils its first work for Easy Jeans next month, only six weeks after the agency won the pounds 1 million account (Campaign, 17 January).

Expert’s View: Vogue

28 Feb 1997 | by ALEX RUSSELL

High fashion meets a high ABC due to subtle editorial changes, Alex Russell says.

Levi’s touches Base

27 Feb 1997 | by JANE BAINBRIDGE

Levi Strauss has signed up as the sponsor for a new MTV programme, MTV Base, which will air across the music station s pan-European network from March 6. The Levi s brand will appear in the title sequence and the jeans brand will also promote the show through advertising in its retail stores.

Bra wars

27 Feb 1997 | by JANE BAINBRIDGE

Playtex is hoping to attack Marks s hold over the lingerie market by persuading British women to buy their bras and knickers from the local corner shop. Playtex, part of the Sara Lee Corporation, said it is unlikely to sell its pounds 18 Wonderbras through local shops for the time being, but will look...

Richards reduced

27 Feb 1997 | by JANE BAINBRIDGE

Richards is to close 34 of its 195 stores after re-evaluation of the chain s portfolio. Richards is rolling out its Renaissance format stores and opening better positioned shops.

Media: Bally’s next step

27 Feb 1997 | by KAREN DEMPSEY

Shoe retailer Bally is offering its loyalty card customers a free six-month subscription to Vogue and Esquire magazines every time they purchase full-priced shoes or accessories. It has mailed its 15,000 card holders with the offer, which lasts until the end of June.

Client of the Week: Sock Shop chief aims for fun - Peter Ridsdale’s relaunch has put sex back into the sock chain

21 Feb 1997 | by JOHN OWEN

He s the man who ran Top Shop in its 80s heyday. And he was the chief executive in charge of the UK launch of Barry Diller s shopping channel, QVC, in the early 90s.

Stop press

20 Feb 1997 | by HARRIET MARSH

Kellogg is investing pounds 7m in the advertising launch of Nutri-Grain bars. The product will be targeted at people who miss sitting down to breakfast. It will be merchandised next to boxes of cereals in supermarkets.

Hair tomorrow

20 Feb 1997 | by JANE BAINBRIDGE

Procter s Vidal Sassoon is renewing its exclusive sponsorship of London Fashion Week. The haircare brand has sponsored it since 1994 and this will continue for two years.

Telegraph tests clothes market

20 Feb 1997 | by ANNA GRIFFITHS

Readers of The Daily Telegraph may have been associated with Barbour coats and tweed jackets in the past, but the newspaper group is seeking to extend their wardrobes by launching its own range of branded clothing.

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