11 Dec 1997
| by DANNY ROGERS
Nicola Peers, the International Wool Secretariat s (IWS) group
manager for international marketing, has departed suddenly from the
trade body, just one month after taking the position.
11 Dec 1997
| by LISA CAMPBELL
Andy Cole s match-winning performance against Liverpool at the
weekend reinforced Manchester United s title credentials. His two goals
and an assist also made the Royal Mail s Jim Provan our Football Crazy
polo shirt winner for this week.
Booth Lockett Makin has scooped the pounds 3 million media planning
and buying assignment for the fashion retailer, French Connection, just
eight months after the account went to Media Solutions.
05 Dec 1997
Ferrero, the Italian chocolate company, has called off its search
for an agency following a discussion between Michele Ferrero, its
president and owner, and Unilever about a possible takeover. The
confectionery giant, whose pan-European account is worth pounds 200
million, owns brands including Ferrero...
05 Dec 1997
| by STEPHEN CARTER, chief executive of J. W
Trainspotting, the film adapted from the cult novel by Irvine
Welsh, premiered on Channel 4 last week with a cast including Ewan
McGregor, Robert Carlyle and Jonny Lee Miller. It was guaranteed to pull
in the punters.
04 Dec 1997
| by ALI QASSIM
Retail clothes chain C&A has appointed its first-ever UK board
marketing director in what is expected to herald its biggest promotional
push this decade.
04 Dec 1997
| by ROBIN COBB
Clothing is one of the staples in premium promotions. T-shirts and
baseball caps are the items purchased in greatest volumes. The range
(and price) moves upwards through polo shirts and sweatshirts to almost
any garment that is widely acceptable, innovative or can be aimed at a
particular market.
28 Nov 1997
| by EMMA HALL
Nike s decision to pull its pounds 9 million UK advertising account
out of TBWA Simons Palmer is the culmination of a seven-year tussle for
the high-profile business with Nike s main incumbent in the rest of the
world, Wieden & Kennedy.
28 Nov 1997
| by STEFANO HATFIELD
Nike s switch to Wieden & Kennedy inspires conflicting
reactions.
28 Nov 1997
| by HARRIET GREEN
Until recently, Nike looked like one of the most successful
advertisers in history. Together with its global agency, Wieden &
Kennedy, and Simons Palmer in the UK, Nike had enjoyed many years at the
top of the sportswear market. But nothing lasts forever.