Search results

Showing 11 - 20 of 327 results

Sort results by: date | relevance

Search filters:

By Date

  • 1997 Remove filter

By Industry Sector

  • Fashion / Clothing Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

By News Type

Peers quits top global IWS role

Nicola Peers, the International Wool Secretariat s (IWS) group manager for international marketing, has departed suddenly from the trade body, just one month after taking the position.

MARKETING MIX: Cole has Provan his worth to Jim

Andy Cole s match-winning performance against Liverpool at the weekend reinforced Manchester United s title credentials. His two goals and an assist also made the Royal Mail s Jim Provan our Football Crazy polo shirt winner for this week.

BLM nets media task for f.c.u.k campaign

Booth Lockett Makin has scooped the pounds 3 million media planning and buying assignment for the fashion retailer, French Connection, just eight months after the account went to Media Solutions.

REVIEW: Marketing and advertising news in the week’s press ..

Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Trainspotting, the film adapted from the cult novel by Irvine Welsh, premiered on Channel 4 last week with a cast including Ewan McGregor, Robert Carlyle and Jonny Lee Miller. It was guaranteed to pull in the punters.

C&A hires boss for ads assault

Retail clothes chain C&A has appointed its first-ever UK board marketing director in what is expected to herald its biggest promotional push this decade.

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

Clothing is one of the staples in premium promotions. T-shirts and baseball caps are the items purchased in greatest volumes. The range (and price) moves upwards through polo shirts and sweatshirts to almost any garment that is widely acceptable, innovative or can be aimed at a particular market.

Wieden & Kennedy sees off TBWA Simons for Nike work

Nike s decision to pull its pounds 9 million UK advertising account out of TBWA Simons Palmer is the culmination of a seven-year tussle for the high-profile business with Nike s main incumbent in the rest of the world, Wieden & Kennedy.

PERSPECTIVE: Nike rejection will bring out the best in Simons Palmer

Nike s switch to Wieden & Kennedy inspires conflicting reactions.

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

Until recently, Nike looked like one of the most successful advertisers in history. Together with its global agency, Wieden & Kennedy, and Simons Palmer in the UK, Nike had enjoyed many years at the top of the sportswear market. But nothing lasts forever.


Additional Information

Latest jobs Jobs web feed