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NEWS: Five shops to fight over pounds 16m pan-Euro Wrangler business

30 Aug 1996 | by HARRIET GREEN

TBWA is facing a fight to hold on to its pounds 16 million pan- European Wrangler business as the jeans giant kicks off a full-scale advertising review.

NEWS: Corrections and clarifications

30 Aug 1996

The production company behind the Levi s riveted campaign was the Artists Company and not Poppy Films as reported in last week s story.

NEWS: AMV continues glamour theme with new TV spot for Woolmark

30 Aug 1996 | by RICHARD COOK

Abbott Mead Vickers BBDO launches a new TV commercial for Woolmark next week, the latest in its series of swashbuckling scenarios to be shown worldwide.

OPINION: PICK OF THE WEEK

30 Aug 1996

Anne-Marie Crawford chooses the in-house ad for the men s underwear manufacturer, Brass Monkeys, in the September issue of FHM magazine: Men s smalls move on to bigger things? I love it. If the Loin King can do for men s undercrackers what Eva did for the Wonderbra, then this campaign could be huge....

NEWS: Retailer loses agency

29 Aug 1996

Dorothy Perkins has parted company with its advertising agency, Steven Sharp, after the agency was appointed to handle advertising for retail rival Etam.

MEDIA: MEDIA CHOICE; Contact lenses

29 Aug 1996 | by GARY BEAN

Gary Bean Marketing manager Teletext on ITV and Channel 4

ADVERTISING & PROMOTION: Wrangler Euro work in review

29 Aug 1996 | by MIKE HEWITT

Wrangler s pounds 20m pan-European ad account is up for pitch.

NEWS: BBH adopts fugitive storyline for latest Levi’s 501 execution

23 Aug 1996 | by ANNE-MARIE CRAWFORD

Levi s has lifted the lid on Bartle Bogle Hegarty s new commercial for its famous 501 jeans brand.

NEWS: Levi’s plans dual TV and Net push

22 Aug 1996

Levi-Strauss is launching a two-pronged attack on the youth market, targeting Internet users while bringing its ads back to terrestrial television after a six-month break.

MEDIA: BRIEFS

22 Aug 1996

Radio study

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