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NEWS: HOTLINE

31 May 1996

Kwik Save, the cut-price supermarket, is reviewing its advertising and media arrangements out of McCann-Erickson Manchester. The retailer spent more than pounds 6 million on advertising last year. The marketing director, Nick Goff, said the rethink will encompass advertising and media as well as internal...

THIS WEEK: Levi’s Dockers take on Europe

30 May 1996

Dockers, Levi s up-market sister brand, is planning a 300-strong chain of shops across Europe over the next ten years as part of a strategy to boost the menswear brand s presence.

THIS WEEK: Diesel UK loses boss to US after one year in post

30 May 1996 | by JULIAN LEE

Diesel UK is losing its managing director, Don Henshall, just a year after he was hired to build the Italian brand into a leading name in the British jeans market.

ADVERTISING: BRIEFS

30 May 1996

New look in the can

BELOW-THE-LINE: DESIGN CHOICE; Arsenal strip

30 May 1996 | by EVAN IVEY

Evan Ivey Planning director Aspen Business Communications

NEWS: O&M takes on Levi’s ‘fridge’ art director to be a group head

24 May 1996

Ogilvy and Mather has hired the art director behind the Levi s fridge commercial, Marcus Vinton, as a board director and group head, to partner the copywriter, Alun Howell.

NEWS: Nike reveals largest poster in Britain for Euro ’96 push

24 May 1996

Nike has unveiled what it claims to be the biggest billboard poster site in the UK, as part of its high-profile Euro 96 campaign.

MEDIA: GQ ACTIVE: AN EXPERT’S VIEW

24 May 1996 | by GREG GRIMMER

Greg Grimmer is fired with an enthusiasm for fitness after poring over GQ Active

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

A host of high-profile clients are choosing to launch new products or initiate promotions solely using PR. What has driven clients to abandon advertising? Belinda Archer reports on the apparent rise and rise of PR as the key branding tool

Private view

24 May 1996 | by KEITH COURTNEY

I recently got roped into being on the panel for the 100 best ads event that our agency organised. So, I m sat there with Cox and Beattie to my right, Cracknell and O Shea to my left. It was like I was Leonard Zelig matted into footage of famous people. Given as how I ve only been doing the job for...

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