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NEWS: Pentax shares gold honours with Levi’s at Campaign Press

29 Mar 1996 | by JANE AUSTIN

K Advertising and Bartle Bogle Hegarty won the top gold awards at the Campaign Press Awards on Wednesday.

NEWS: HOTLINE

29 Mar 1996

M s leading shareholder is a South Korean investor, W. Y. Choi, rumoured to be a major backer of M&C Saatchi.

NEWS: Violent Nike spot sees Cantona combat ‘evil’

29 Mar 1996 | by EMMA HALL

Wieden and Kennedy Amsterdam has made a violent and controversial new commercial for Nike, portraying football as a gladiatorial combat between good and evil.

NEWS: Motive introduces new Levi’s brand into UK

29 Mar 1996 | by JOHN OWEN

Motive, the media arm of Bartle Bogle Hegarty, is launching Levi Strauss s upmarket chinos brand, Dockers, into the UK market this Friday with an entire supplement of ads in the Evening Standard.

CLOSE-UP: CLIENT OF THE WEEK; Reebok reaches for the stars

29 Mar 1996 | by HARRIET GREEN

An intrepid marketer puts a bit of humour into an ad for boots.

OPINION: PICK OF THE WEEK

29 Mar 1996

Stefano Hatfield chooses the new Reebok epic from Lowe Howard-Spink: Sometimes science goes out of the window. You just see an ad and know it s great. Yet again, the director, Tony Kaye, has sprinkled some magic dust and conjured up delightful cameos from a host of celebrities. All that, and Anna Friel...

DIARY: Skinny models aren’t OK for ads but they’re OK for fashion, right?

29 Mar 1996

Jurassic? Us? From last Sunday s You magazine, Tamasin Doe s Fashion details , under the heading Age Concern , complimenting Nike for using older people in its ads: Dinosaur executives in the advertising world persist in their belief that the only way to sell anything to us is to stick it on a thin,...

THIS WEEK: STOP PRESS

28 Mar 1996

Richard Hytner, former chief executive of Lintas, and Paul Edwards, the agency s former head of planning, are both joining strategic marketing consultancy The Henley Centre. Hytner will be chief executive and Edwards will be deputy chairman.

THIS WEEK: New role for Littlewoods chief

28 Mar 1996

Littlewoods Stores marketing director, Findlay Caldwell, has relinquished day-to-day control of the chain s marketing operations.

THIS WEEK: Benetton is forging ahead ...

28 Mar 1996

Benetton is forging ahead with the next phase of its latest controversial ad, despite it being banned on the London Underground. A nationwide billboard campaign breaks this week, featuring Benetton s anti-racism message, Hearts . Last week, Benetton was forced to obscure the pictures with a black flash....

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