SUPPLEMENT: CAREER DEVELOPMENT; Charity begins with the market
29 Feb 1996 | by CATHY BOND
Mainstream marketers used to look down on voluntary workers, but more professionalism has changed all that, writes Cathy Bond
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THIS WEEK: Richards boosts fashion identity
29 Feb 1996
Sears is to relaunch its women s wear chain Richards as a credible fashion brand in the high street.
NEWS: Young adults happy to watch more sex in ads
23 Feb 1996 | by KAREN YATES
Two-thirds of young people think too much fuss is made about sex in advertising and would be happy to see more of it, according to research commissioned by Grey Advertising through NOP.
INTERACTIVE: Case study/Levi’s; Levi’s invests in getting into the Net with a surf-friendly, worldwide site
23 Feb 1996 | by GIDEON SUMMERFIELD
Gideon Summerfield says the world-famous brand s launch on to the Internet is not entirely free of risk
NEWS: Adidas plays on its own heritage
16 Feb 1996 | by HARRIET GREEN
Leagas Delaney has unveiled a nostalgic global campaign for the sportswear giant, Adidas, in the run-up to this summer s Olympic Games in Atlanta.
NEWS: Nike challenges female stereotypes
16 Feb 1996
Nike continues to confront sporting stereotypes this week in its biggest UK women s press campaign, through Simons Palmer Denton Clemmow and Johnson.
Private view
16 Feb 1996 | by STEVE GRIME
A private dick and a reformed porn star - two of the four Hollywood stars to appear in the new Guess Jeans commercials. Harry Dean Stanton plays a sleazy Los Angeles private detective (brilliantly) and the Natural Born Killers star, Juliette Lewis, fills the role of his hired hand. And who s the reformed...
THIS WEEK: US jeans and T-shirt company Hanes ...
15 Feb 1996
US jeans and T-shirt company Hanes is planning a new UK campaign to launch its spring and summer collection. The advertising through TBWA, will run in men s style magazines. It features a male torso being caressed by a woman, with the strapline You need a very good reason to take off your Hanes . The...
BELOW-THE-LINE: Are branded goods licence to overkill?
15 Feb 1996 | by HARRIET MARSH
Avid fans of Sony Playstation - and it has a few - will soon be able to show their allegiance to the brand through a range of licensed products.
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