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NEWS: Freemans loses marketing chief

28 Nov 1996

Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year to go travelling.

NEWS: Converse push for youth

28 Nov 1996 | by JULIAN LEE

Faced with competing against the likes of Nike, sports shoe company Converse has turned to youth to oversee the biggest pan-European marketing push in its 88-year history.

NEWS: Believe 2 offers dual PR services

28 Nov 1996 | by STEVE BEVAN

Event production company The Believe Organisation (TBO) has hived off its publicity division - the PR force behind Wonderbra model Caprice Bourret, Tamara Beckwith and Select Models.

THIS WEEK: Pepe axes Euro marketing post

21 Nov 1996 | by JULIAN LEE

Pepe, which has come under fire for shock advertising in the past, is holding a full-scale marketing review of its European operations which has claimed the post of European marketing director as its first victim.

THIS WEEK: Marketing role cut by Richards

21 Nov 1996

Womenswear brand Richards has suffered a casualty in its marketing department as a result of a reshuffle.

THIS WEEK: Tesco launches hypermarkets

14 Nov 1996 | by JULIAN LEE

Tesco, which has already extended its brand into the Metro and Express formats, is planning a move into hypermarkets with the opening of its biggest UK store early next year.

THIS WEEK: STOP PRESS

14 Nov 1996

Whitbread s strategic development director Frazer Thompson is leaving to join Heineken s Dutch head office as head of international branding for its flagship beer. The move follows former incumbent Ronald Voorn s appointment as marketing director for all Heineken brands including Amstel beer.

ADVERTISING & PROMOTION: AMV BBDO wins Wrangler pounds 16m

14 Nov 1996 | by JULIAN LEE

Wrangler has awarded its pounds 16m pan-European account to Abbott Mead Vickers BBDO after the original shortlist was cut down to three.

ADVERTISING & PROMOTION: Agency of the week: TBWA

14 Nov 1996

For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn t quite so sexy.

NEWS: Delaney Fletcher to take Hush Puppies business from Y&R

08 Nov 1996 | by KAREN YATES

Delaney Fletcher Bozell is tipped to carry off the task of relaunching Hush Puppies in the UK after the company s repurchase by Wolverine, its US-based creator.

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