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THIS WEEK: Burton Menswear ...

31 Oct 1996

Burton Menswear breaks a pounds 1.5m press and poster campaign through Mellors Reay this Friday. Shot by David Bailey, the ads aim to get people to re-evaluate their view of Burton. The four executions strive to appeal to blokes by depicting scenes that every man can relate to. The campaign lasts...

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for direct marketing sponsored by FFWD Precision Marketing

31 Oct 1996

WINNER

SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in business-to-business marketing sponsored by MCA Group

31 Oct 1996

WINNER

NEWS: Guess’s ‘cheat’ film takes three awards at Craft showpiece

25 Oct 1996 | by EMMA HALL

The cheat ad for Guess jeans emerged victorious at the inaugural British Television Advertising Craft Awards, picking up the top accolade for best crafted commercial, plus arrows for direction (Andy Morahan) and editing (John Smith).

THIS WEEK: Diesel ads banned for sacrilege

24 Oct 1996

Cult clothing firm Diesel s latest cinema ads have been banned over fears they would be seen as mocking the Christian faith.

MARKETING MIX: PROFILE; A LEG MAN: Brian Duffy * Managing director * Pretty Polly

17 Oct 1996 | by SHARON MARSHALL

Brian Duffy has been responsible for thrusting, boosting and squeezing some of the most intimate parts of the female anatomy into the world of advertising.

NEWS: Levi’s to encourage new directors with short-film scheme

11 Oct 1996

Levi-Strauss is to supplement its above-the-line advertising efforts with an innovative scheme to finance a series of short films for cinema release.

NEWS: HOTLINE

11 Oct 1996

Wrangler has dropped the incumbent, TBWA, and Lowe Howard-Spink, from its advertising review. The group is now understood to have put creative work from GGT, Duckworth Finn Grubb Waters and Abbott Mead Vickers BBDO into research. A decision is expected in two weeks

NEWS: TBWA adopts ‘vertical’ poster strategy for Pretty Polly burst

11 Oct 1996 | by KAREN YATES

TBWA has unveiled its first work for Pretty Polly tights - a 64-sheet poster campaign in which each billboard has been turned on its end to accommodate a 35-foot-high pair of legs.

SUPPLEMENT: CAMPAIGN POSTER ADVERTISING AWARDS 1996; The Outdoor Focus Award; Best Fashion, Beauty or Toiletries Poster

11 Oct 1996

Silver Award

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