SUPPLEMENT: CAMPAIGN POSTER ADVERTISING AWARDS 1996; The Outdoor Focus Award; Best Fashion, Beauty or Toiletries Poster
11 Oct 1996
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TBWA has unveiled its first work for Pretty Polly tights - a 64-sheet poster campaign in which each billboard has been turned on its end to accommodate a 35-foot-high pair of legs.
Wrangler Europe has looked to the US for a new marketing director to spearhead the brand s advertising offensive against market leader Levi s.
Manchester advertising agency Cheetham Bell had to send a team up to the top of a snowy Lake District mountain to pick up the brief for the Berghaus outdoor clothing account. The press campaign the agency subsequently came up with uses shots of naturally occurring red and blue environments to mirror...
Pretty Polly hopes to change the way women think about hosiery, with an innovative poster campaign, launched this week through TBWA.
Marks & Spencer is reported to be talking to agencies about its first big above-the-line ad campaign. The Body Shop is running its first brand ads in a magazine, albeit The Big Issue. Even that silent giant of the high street John Lewis has dipped its toe in the water with humorous posters.
Emma Hall reports on the issues facing advertisers who break social taboos
Julian Lee Deputy news editor Marketing
As founder and managing director of integrated advertising agency Maher Bird Associates, Stephen Maher has, in almost three years, built a pounds 30m business with clients including Next, the Central Office of Information, Playboy TV and the News of the World. He is, however, a sucker for selective...