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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Next promotes top marketer Jane Shields to the board

16 May 2013 | by Rachel Barnes

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

BBH captures global ad account for Clarks

16 May 2013 | by Jeremy Lee

Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.

Can M&S get its fashion mojo back?

15 May 2013 | by Nick Gray

With all eyes on Marks & Spencer's Autumn/Winter collection, unveiled last night, will the focus on quality and the new "Best of British" range be enough to transform its fortunes? We asked retail specialist Nick Gray, managing director at Live & Breathe, and former Ben Sherman head of marketing, whether...

Words become dance moves in Puma's latest viral

10 May 2013

Social video expert Be On evaluates the latest viral campaign from Puma.

Ones to watch: the latest viral videos from Renault, H&M and Cuprinol

03 May 2013 | by Gemma Charles

The latest viral video hits from Renault, H&M and Cuprinol.

Work Club wins Adidas social media account

29 Apr 2013 | by James Swift

Work Club has won Adidas UK's social media business following a competitive pitch.

Champions of Design: Agent Provocateur

25 Apr 2013

Stark marketing and an interesting back story have stood the brand apart from its lingerie rivals

Fiona Noble returns to comms at Quintessentially

25 Apr 2013 | by John Owens

Former Weber Shandwick high-flyer Fiona Noble has resurfaced at Quintessentially Communications.

Value of a Facebook fan rises to an average of $174

19 Apr 2013 | by Chloe Smith

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

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