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Littlewoods "spring/summer 2013" by St Luke's

18 Apr 2013

Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...

Superdry targets ecommerce boost

03 Jul 2012 | by Sarah Shearman

Supergroup is aiming to boost its ecommerce proposition for fashion brand Superdry, to help it drive sales following a 'challenging' year.

O2 partners with Nike to unveil Priority Sports loyalty drive

03 Jul 2012 | by Sarah Shearman

O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.

Topshop live streams Fashion Week shows via iPhone

20 Feb 2012 | by Daniel Farey-Jones

Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its "fully transactional" iPhone app.

Clarks launches AR campaign for Spring collection

10 Feb 2012 | by Matthew Chapman

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.

Topman 'Generation' by M&C Saatchi

29 Nov 2011

Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi Mobile.

Apple Store tops BR app chart

01 Jun 2011 | by Daniel Farey-Jones

The lure of the mighty Apple is so strong that its store app has jumped to the top of the BR app chart, ahead of Nike's temporarily free Nike+ GPS service.

H&M continues investment in mobile with Android app

07 Apr 2011 | by Sarah Shearman

H&M, the high-street fashion retailer, has launched a free Android app.

Debenhams broadens app availability

21 Mar 2011 | by Ed Owen

Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version already available for iPhone.

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