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The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Morrisons hopes to run a national ad campaign for its new Nutmeg clothing brand, once the range reaches a "critical mass" of two-thirds of its stores.
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
Nicola Kemp unveils the top marketing moments of the past 12 months.
River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Pandora, the jewellery brand, has been named the official sponsor of the forthcoming Girls Aloud tour, which was announced this afternoon.
No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.
The ethically aware shoe brand has at its heart an ethos of fighting poverty in developing countries.
Sir Philip Green's Arcadia is expanding the footprint of its Topshop and Topman brands by striking a deal to sell its merchandise through a US retailer.
