TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.
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O2 partners with Nike to unveil Priority Sports loyalty drive
03 Jul 2012 | by Sarah Shearman
O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google Wallet, is attempting to integrate e-commerce data with its social CRM intelligence.
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
Nectar launches virtual fashion high street
18 May 2011 | by Ed Owen
Nectar is launching a fashion site with its retail partners to compete directly with the likes of Asos.
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.
Asics prioritises eCRM with agency appointment
13 Jan 2011 | by Daniel Farey-Jones
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies to assist its expansion into foreign markets.
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date, following a £6m investment from Balderton Capital.
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
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