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Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.
In light of social media's prevalence, it would be easy to write off email, but both channels are being used mutually to boost marketing effectiveness.
Manchester streetwear clothing company Bench has appointed Maxus to its online media account.
BrandAlley, the fashion online retailer, is expanding its core clothing brand into beauty, home and travel products, as it ups the ante against rival online retailers such as Asos.
Almost half of 100 leading UK brands are sending out emails without getting consumers' permission, with Arcadia Group, PC World and Aldi among the worst offenders according to a survey.
My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date, following a £6m investment from Balderton Capital.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
LONDON - Next plans to launch an in-store magazine by the end of the year as it aims to engage more directly with customers.
Senior representatives of the British Army, The Economist and Match.com are among those contributing in SpeakersChannel.tv's latest video on digital marketing.
LONDON - Karen Millen has appointed European email marketing agency eCircle to run its email campaigns.
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