Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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PeerIndex to offer 'authentic word-of-mouth at scale'
27 Feb 2013 | by Nicola Clark
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark and Ben Hall
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Field marketing - Brands go back to the shop floor
16 Jun 2011 | by Suzy Bashford
Losing a potential customer on the shop floor is every brand's nightmare, which is why field marketers are combining traditional techniques with the latest technology to snare them, writes Suzy Bashford
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
Air France propositions women in hair salons
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
French carrier Air France has turned to nationwide hair salon Toni & Guy in a bid to promote its offering under the positioning of "stylish travel".
Philips 'steam and go' by Iris
22 Sep 2010
Philips launched a print and guerilla campaign at London Fashion Week for its new Garment Streamer.
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