Diesel's marketing and commercial director, Scott Morrison, talks to Marketing about his love of photography and how pursuing his passion led to huge career opportunities.
14 Mar 2013
Adidas has launched an online campaign starring the Argentinian footballer Lionel Messi to promote his range of football boots and apparel. Created by Iris Worldwide, the campaign celebrates what it means to play like Messi and includes match footage of the footballer taken by pitch-side cameras. It...
07 Mar 2013
Reebok has launched a global online advertising campaign to celebrate the 30th anniversary of its Classics range. The film, by Everyone Associates, features three groups of Reebok-wearing youths, who race along an urban athletics track before reaching a nightclub. The spot was created by Alan Watt and...
07 Mar 2013
Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
01 Aug 2012
| by Richard Alford, managing director, M&C Saatchi
Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.
Sponsors of the 2012 Uefa European Football Championship are today (8 June) on red alert as they seek to avoid any association of their brands with reported cases of racism in the Ukraine during the tournament.
13 Dec 2011
| by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
20 Jul 2011
| by Robin Garton, Creative director, MBA
Latest in the series of 'need glasses'-gag ads takes an unusually action-packed turn.