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Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...
FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.
Diesel's marketing and commercial director, Scott Morrison, talks to Marketing about his love of photography and how pursuing his passion led to huge career opportunities.
Adidas has launched an online campaign starring the Argentinian footballer Lionel Messi to promote his range of football boots and apparel. Created by Iris Worldwide, the campaign celebrates what it means to play like Messi and includes match footage of the footballer taken by pitch-side cameras. It...
Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men.
Reebok has launched a global online advertising campaign to celebrate the 30th anniversary of its Classics range. The film, by Everyone Associates, features three groups of Reebok-wearing youths, who race along an urban athletics track before reaching a nightclub. The spot was created by Alan Watt and...
Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
Asics has launched a global campaign, spanning TV, print and social media, that focuses on motivating everyday athletes. A Facebook app with tailored training strategies forms part of the push. The campaign, created by 180 Amsterdam, launches with a 60-second TV ad directed by Kim Gehrig through Somesuch...
Cristiano Ronaldo stars in Nike s latest ad for its Mercurial Vapor IX boots. In the online film, which was created by Wieden Kennedy s Tokyo and Portland offices, what appears to be a hurricane sweeps up everything on a football field. It then emerges that the havoc is being caused by Ronaldo and...
BETC Paris has created a tongue-in-cheek spot for the French underwear brand Le Slip Francais.The film, the company's first commercial, shows a woman demonstrating the special qualities of Le Slip Francais underwear using some eggs and a hammer. The work was written by Patrice Dumas, art directed by...
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