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LONDON - High-street optician Dollond & Aitchison has appointed BLM to handle its £6m media planning and buying account, currently handled by Publicis-owned agency Starcom.
GlaxoSmithKline has hired WCRS to handle the £30 million pan-European advertising account for Alli, its US over-the-counter weight-loss drug. The company has made an application to get the drug approved for over-the-counter sale in Europe under a different name, and plans to launch it next year.
GlaxoSmithKline has appointed WCRS to handle the £30m pan-European advertising business for the launch of its weight-loss drug, Alli. In February, Alli became the first over-the-counter weight-loss treatment to gain approval in the US. GSK plans to launch the drug in Europe toward the end of 2008.
Company, NatMags' monthly women's magazine, has teamed up with Durex to launch a celebrity-backed 'Play safe' campaign to encourage women to carry condoms. The campaign, which is being supported by the Department of Health, includes editorial coverage, advertising and online activity.
LONDON - GlaxoSmithKline has appointed WCRS to handle the £30m advertising for the pan-European launch of its weight loss ‘wonder-drug' Alli.
Pfizer has appointed WWAV Rapp Collins to handle the £8 million pan-European advertising and direct marketing account for Viagra.
CREATIVE - Paul Silburn, incoming creative partner, Saatchi & Saatchi
LONDON - Pfizer has appointed WWAV Rapp Collins to handle the £8 million pan-European advertising and direct marketing account for Viagra.
Glasses Direct, which sells discount prescription glasses online, has appointed Albion to handle its brand strategy and communications.
GlaxoSmithKline has kicked off a search for Alli - a US over-the-counter weight-loss drug - as it looks to launch the product across Europe.
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