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Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio.
Boots has said it plans to continue investing in Handbag.com, its women s internet portal joint venture with Hollinger Digital New Media, despite losing pounds 1.9m on the venture between April and September this year. The site currently attracts 310,000 visitors each month.
Boots The Chemist is teaming up with hair salon Toni & Guy to launch a new range of haircare products.
J. Walter Thompson has picked up an extra pounds 12 million worth of billings from Boots by stealing the No.7 and Boots Opticians accounts from St Luke s and Grey Advertising respectively. The wins are part of the retail giant s decision to centralise its pounds 80 million global marketing function...
The Boots Company has pooled its entire pounds 80m global marketing work into WPP in a bid to achieve a more focused approach to promoting the Boots brand worldwide.
The Boots Company and Granada Media are to appoint a marketing director for their joint venture health and beauty internet and broadband company, announced last week.
Vantage, the AAH Pharmaceuticals brand is launching a pounds 250,000 consumer and trade winter direct marketing push designed to drive traffic to pharmacies. Five million consumers will be targeted by door drops offering a free winter welcome pack, and in-store material will be distributed to participating...
SmithKline Beecham is thought to be shifting its pounds 3.5 million Sensodyne media account out of CIA UK and into MediaCom TMB, following the drug giant s purchase of the brand. - Marketing Week.
SmithKline Beecham is to acquire Block Drug Company, the manufacturer of Sensodyne toothpaste, for dollars 1.24 bn. Block Drug also makes PoliGrip/Corega denture adhesive. The Sensodyne brand will become part of SmithKline Beecham's portfolio of oral healthcare brands, which includes Aquafresh.
Procter & Gamble has promoted Gino de Jaegher to the top marketing role for its food, beverages and babycare brands in the UK.
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