15 May 2012
| by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop of job cuts and plunging share prices.
09 May 2012
| by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.
Boots is introducing a new look and feel to all of its pharmacies after a reappraisal of the business following changes to NHS service provision in the UK.
Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.
11 Apr 2012
McGarryBowen Chicago has collaborated with the photographer Martin Schoeller to shoot a print campaign for Advil, a brand of ibuprofen.
Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sponsor Keith Lemon's forthcoming primetime Saturday night show, 'LemonAid'.
27 Mar 2012
| by Staff
Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy.
20 Mar 2012
VMS brand manager, PharmaCare Europe
Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.
Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal that marks the first tie-up between Global Radio and the brand.