Pfizer calls £5m ad pitch
19 Jul 2012 | by Jeremy Lee
Pfizer, the pharmaceutical company behind the consumer healthcare brands Anadin and Centrum, is looking to consolidate its £5 million UK advertising account into one agency.
Procter & Gamble, the global FMCG giant and worldwide partner of the International Olympic Committee (IOC), will be raising an extra $20m (£16.01m) for its global youth sports programme as part of its 'Thank You Mum' activity.
Pfizer, the pharmaceutical company behind the consumer healthcare brands Anadin and Centrum, is looking to consolidate its £5 million UK advertising account into one agency.
GlaxoSmithKline has marked its role as the official laboratory services provider for London 2012 with its first UK ad to celebrate anti-doping science.
GlaxoSmithKline (GSK) is launching its first UK consumer-facing corporate brand campaign for the Olympics, which will showcase its anti-doping operations during the Games.
Procter & Gamble has launched the follow-up to the "best job" spot in its global "thank you, Mum" campaign.
Procter & Gamble's most senior UK marketer, Roisin Donnelly, has said companies need to embrace the differences between men and women for the good of the staff and business.
Unilever is testing new marketing approaches that bring its global brand team members together, from R&D to branding, in order to develop ideas under its "more magic, less logic" positioning.
The company behind Boots is selling a 45% stake to Walgreens, the largest pharmacy and health store in the US, which could take full control after three years.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of reducing its total carbon footprint per dose by 20%, eight years early.