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Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt Benckiser is successfully putting some sex into its marketing. John Tylee reports.
The growing popularity of own-label analgesics and buying from multiples rather than pharmacies has slowed value growth.
LONDON - Elizabeth Fagan has only been marketing chief of healthcare and beauty retailer Boots for just over two years. However, her relationship with the health and beauty retailer stretches back to the time when electric blue mascara and hot pink lipstick were last in vogue.
LONDON - Like The Office's Wernham Hogg, Reckitt Benckiser is now based in Slough. The household goods manufacturer's marketing director, Phil Thomas, is helping his staff settle in to their new surroundings after their move from Swindon.
Vitamin sales are set to drop but the sector will return some growth on the back of dietary supplements.
LONDON - Household products giant Reckitt Benkiser (RB) is using online social media and a massive online campaign to launch its first corporate advertising campaign is a bid to make a name for itself with consumers.
LONDON - Budgets are being slashed, TV advertising is less effective and agencies are going to be paid less according to Marketing's inaugural readers' survey.
Boots is the UK's leading health and beauty retailer and has been trading since the 19th century. With around 1,500 stores in the UK and Irish Republic, it serves approximately 8m customers every week.
Since its launch in 1932, Anadin has become, and remains, an iconic British brand, well loved and trusted by the nation. Seen as 'experts in pain', Anadin delivers substantial consumer confidence. Its product range is regarded as an effective and trustworthy method of pain relief.
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