Sector insight: Complementary medicines
10 Feb 2010 | by Jane Bainbridge
Despite scepticism about the effectiveness of some products, the market for alternative remedies is still growing strongly.
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Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
Sudocrem to add adult line
21 Jul 2009 | by Staff
LONDON - Sudocrem, the antiseptic cream for infants, is breaking into the women's skincare market with a range for adults.
Sector Insight: minor ailment remedies
25 Nov 2008 | by Jane Bainbridge
The recession will not drive down levels of illness in the UK, meaning that sales of minor ailment remedies will also hold firm.
Lloydspharmacy appoints McCann Erickson Birmingham to creative and media
17 Nov 2008 | by Alison Donnelly
LONDON - Lloydspharmacy has appointed McCann Erickson Birmingham to its creative and media planning and buying accounts. The accounts are worth an estimated £4.5m.
Boots appoints Agency Republic to handle US account
05 Nov 2008 | by Fiona Ramsay
NEW YORK - Boots International USA has appointed the New York office of Agency Republic as its digital agency following a competitive pitch.
Sector Insight: Cold and Flu remedies
04 Nov 2008 | by Jane Bainbridge
LONDON - If cold and flu remedies can tap into the 50% of consumers who do not buy into the sector, their impressive growth looks set to continue
MTV uses humour in safe sex campaign
04 Nov 2008 | by Alex Brownsell
LONDON - MTV is rolling out a humorous campaign encouraging young people to use contraception, ahead of World Aids Day on 1 December.
Bayer awards OTC digital accounts to i-level
31 Oct 2008 | by Fiona Ramsay
LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.
We'll Call You - Beechams
21 Oct 2008 | by Staff
LONDON - Although it's flu season and we've got the sniffles, a codeine allergy makes us wary of over-the-counter medicine. Can a call to Beechams set Marketing's Mystery Caller straight?
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