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Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.
Boots and Specsavers, two of the News of the World's biggest clients, have said they are 'putting on hold' plans to place advertising with the paper, while RB has demanded fundamental change before it advertises again.
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
LONDON - It's all change in the BR branded app chart this week, with Pringoooals and Britain's Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.
LONDON - 'X Factor' runners up JLS are planning to launch their own range of condoms in a reported tie-up with Durex.
LONDON - The Medicines and Healthcare products Regulatory Agency (MHRA) is applying new advertising restrictions to over-the-counter painkillers containing codeine, such as Nurofen Plus, requiring all ads to include the statement "Can cause addiction. For three days use only".
LONDON - Manchester-based design agency The Market Creative has won a rebranding brief from earcare brand Earex following a three-way pitch.
LONDON - Furious parents called up radio phone-in shows in their hundreds to complain about the first television ad for the morning-after pill, which broke last night.
LONDON - The UK's first television ad for the morning-after pill is to be screened tonight sparking outrage from some pro-life groups.
LONDON - Prince Charles' Duchy Herbals brand has been ordered to change ads for two of its herbal medicines after the healthcare regulatory body said they were misleading.
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