Marketing Moments 2012: Bodyform tells men the truth about periods
06 Dec 2012 | by Nicola Kemp
It is not every week that marketing from feminine-hygiene brands goes viral; yet this is what Bodyform achieved in 2012
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Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
Jon White out in Kimberly-Clark reshuffle
03 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Kimberly-Clark, the FMCG giant behind Andrex and Kleenex, has announced a series of senior appointments within its European division as marketing director Jon White exits the business.
Which hand-cream brand is most prominent online? Brand barometer
29 Nov 2012 | by Gemma Charles
Neutrogena is the most prominent, with Garnier in second place.
Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)
18 Nov 2012 | by Daniel Farey-Jones
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Ex-P&G development head warns of management 'killing golden goose'
16 Nov 2012 | by Matthew Chapman
Dr Mike Addison, a former Procter & Gamble UK research and development head, has said the company's management is at risk of "over-managing the extremely difficult process" of innovation, which lies at the heart of the business.
Hair transplant firm Ziering seeks media relations support
16 Nov 2012 | by Hannah Crown
A hair transplant company is in the later stages of a pitch for an agency to deliver a campaign around its UK launch.
SCA overhauls global ad agency line-up
15 Nov 2012 | by Sara Kimberley
SCA has confirmed details of its global advertising review process, which includes feminine hygiene brands such as Libresse and Libra as well as Bodyform.
Power 100 Next Generation: Hannah Drew, Brand operations manager, P&G UK and Ireland
13 Nov 2012 | by Suzy Bashford
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
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