Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
Heavy discounting and the rise of 'metrosexual' man are driving the fragrance sector, writes Jane Bainbridge.
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Gillette launches Venus extension
21 Dec 2005
Gillette is planning its biggest promotional campaign since the launch of its Venus ladies' razor line five years ago to support the debut of Venus Vibrance, its first battery-powered razor for women.
Branding News: Biore introduces oily skin range
14 Dec 2005
Biore, the KAO Corporation-owned skincare brand, is launching its first products for consumers with oily skin.
Branding News brief: Right Guard Xtreme to run on-pack promotion
14 Dec 2005
Right Guard Xtreme is to run an instant-win on-pack promotion promising the opportunity to 'Live life to the Xtreme'. The activity, which was developed by The Triangle Group and offers prizes such as exotic holidays, is aimed at 16- to 24-year-old men.
Branding News brief: Nice 'n' Easy Root Touch-Up to launch in UK
14 Dec 2005
Nice 'n' Easy Root Touch-Up, the US hair colour brand from Clairol, is to launch in the UK in February. The range comprises 12 shades to match various hair colours. A range of activity will support the launch.
Adwatch: Hugo Boss - 'Playing ball'
14 Dec 2005 | by Leon Jaume, Executive creative director, WCRS
Come with me into a strange world. A world full of nakedness, filtered skies and whispering. The twisted, certifiable world of Christmas fragrance ads.
Right Guard gives consumers the chance to get hot and sweaty
09 Dec 2005 | by by Staff
LONDON - Right Guard Xtreme is launching its largest on-pack promotion, offering consumers the chance to go kite surfing in Brazil or mountain biking on a live volcano in Costa Rica.
Grey signs Smith and Butler
09 Dec 2005 | by Noel Bussey
Jeff Smith and Simon Butler, the creative group heads on the Unilever account at Lowe London, are leaving the agency to join Grey London.
The World: New York - Voluntarily United wins Escada and Montblanc
09 Dec 2005
The Voluntarily United Group of Creative Agencies, the WPP-owned micro-network, has won two creative assignments for the Procter & Gamble fragrances Escada and Montblanc.
Close-Up: Live Issue - Do advertisers need global digital specialists?
09 Dec 2005
Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
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