20 Dec 2001
Lever Faberge has axed its Lynx-branded barber shops. The company
said the two shops, one in London and one in Kingston-upon-Thames, had
developed a loyal clientele but were not performing to its standards.
20 Dec 2001
Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web
site supporting the launch of Naomi Campbell's fragrance Exult, at
www.naomi-campbell-exult.com. The site, built by digital marketing
company Liquorice, is decked in orange and purple and runs like an
interactive commercial. Also...
20 Dec 2001
| by KATIE KROHN, Marketing assistant, Spencer London
Even though luxury goods are not in particularly high demand at the
moment,the design of Penhaligon's perfume bottles will continue to charm
onlookers.
In particular, the design of Bluebell Eau de Toilette gives you a small
escape to that romantic place where everything appears lovely and...
20 Dec 2001
| by Claire Billings,
LONDON - Anglo-Dutch consumer goods giant Unilever has revealed that a review of its worldwide media planning and buying operations has helped boost its overall advertising and promotional activities, as the company heads for double-digit earnings-per-share growth for 2001.
14 Dec 2001
Coppertone, the sun-protection brand owned by the pharmaceutical
company Schering-Plough, is reviewing its multimillion-pound
pan-European business.
The sun-cream brand is in talks with an undisclosed number of agencies
about the task. There will be a two-round pitch for the international...
Alien life forms on the Red Planet have a reputation for being more
communicative than managers at the other Mars closer to home. So it's a
real result when Ann Francke, one of the multinational's brightest
rising stars, agrees to talk.
But it's only when she arrives at Campaign's photoshoot...
13 Dec 2001
Direct cosmetic retailer Avon has poached William Susetka,
international president of Bristol-Myers Squibb-owned Clairol
International to be its president of global marketing.
13 Dec 2001
Yves St Laurent (YSL) is carrying out its threat to take legal
action against Scottish Courage over the brewer's Newcastle Brown poster
campaign parodying YSL's notorious Opium ad. The luxury goods giant
first threatened to sue Scottish Courage when the Newcastle Brown
campaign, by Circus, appeared...
13 Dec 2001
Lever Faberge is understood to have made about 50 redundancies at
its Kingston-Upon-Thames headquarters, including a significant number
of marketing roles.
A source close to the company said marketing director Helen Ganczakowski
was forced to make a number of cuts to her team as part of...
13 Dec 2001
Debenhams has extended its e-commerce offering with a health and
beauty line featuring brands such as Estee Lauder, Calvin Klein and
Clinique as well as its own-branded health and beauty products. It is
also providing pre-Christmas free delivery as well as gift vouchers for
beauty brand Clarins....