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Cosmetics company Clarins is threatening legal action against Asda for selling products from its skin-care range at knockdown prices in the run-up to Christmas.
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates, will be supported...
Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers.
Some of you may (or perhaps should) be interested in the latest publishing news from the US.
ITV s decision to pull Baywatch, which is sponsored by Wella, out of its Saturday evening schedule and replace it with a new teen programme has raised questions about sponsorship deals and their vulnerability to programme rescheduling.
In the fall-out from Marketing s annual survey of the most disliked ads of the year, the shampoo sector has been hit particularly hard.
Television viewers would like to wash Head s annual survey of 500 people voted it the most irritating ad on the box.
Unilever s recent experiment with marketing its disparate brands in the form of magazines may have a dramatic effect on the way the brands are perceived.
Clive Holland, who left his position as chairman at Young & Rubicam 18 months ago and has been working at Wolverhampton and Dudley Breweries since, has joined Grey as head of its BAT account.
Procter & Gamble has signed a deal to sell off 11 of its mass fragrance brands, including Insignia and Le Jardin, to US company Renaissance Cosmetics.
