How will one network cope with the dollars 550m account? Caroline Marshall reports
Young and Rubicam has scooped Colgate-Palmolive s entire dollars 550 million worldwide account in an international realignment which deprives Foote Cone and Belding of an estimated dollars 200 million in billings.
More than 50 international brands have signed up with the HelpAd charity advertising scheme, which organisers say could make pounds 5m for the International Red Cross within six months.
Boots is to revive its own glossy customer magazine just months after its launch flopped.
Colgate-Palmolive has become the first packaged-goods giant to put all worldwide advertising into one agency.
The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend, by running an ad knocking Shell s involvement in Nigeria.
More than three quarters of Britain s adults think nudity in ads should only be allowed if it is relevant to the product.
A raft of agencies are lining up to fight for the pounds 7 million UK centralised media business of the German cosmetics-to-household products company, Benckiser.
Bristol Myers, the global toiletries and healthcare giant, has fired the starting gun on a full-scale review of its creative and media arrangements.
Euro RSCG has captured pounds 50 million worth of Reckitt and Colman business as part of the company s global advertising consolidation.
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