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Unilever is seeking to capitalise on hype surrounding the new Formula 1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team.
Barry M, the cosmetics company, is to launch a 2013 ad campaign to promote its new 'Lash Vegas' mascara, which aims to distances the brand from the "serious and formulaic" ads of its competitors.
Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.
Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.
Herbal Essences is the most prominent, with Head & Shoulders in second place.
Although essential to many of us, these products depend on innovation to thrive.
Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.
Unilever's return on investment from in-store promotions can be as much as 50% higher than campaigns run across Facebook and Twitter, according to sources close to the company.
Cara Delevingne, the 20-year-old supermodel of the moment, has become the face of the new Burberry perfume Burberry Body Tender.
Social video expert Unruly evaluates Nivea's latest viral campaign, with "ones to watch" from River Island, Ejaf and Coors Light.
