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Boots' Elizabeth Fagan to explore marketing landscape at Media360

08 Apr 2013 | by Arif Durrani

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.

Arena Media wins Nanoblur business

03 Apr 2013 | by Arif Durrani

Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.

3 great ads I had nothing to do with: Lynx "getting dressed"

25 Mar 2013 | by Thinkbox

Winning four Silvers at D&AD and a Gold Cannes Lion, this ad for Unilever's Lynx body spray was also shortlisted three times at the 2005 British Arrows awards.

Marketers must embrace the commercial realities

20 Mar 2013 | by Claire Beale

The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.

L'Oréal to insist on marketers becoming 'more commercially adept'

19 Mar 2013 | by Gemma Charles

L'Oréal UK is to make it obligatory for its marketers to spend time working in the commercial department, in an effort to help equip them with the necessary skills for general management.

Unilever marks Lotus F1 partnership with new SureMen range

18 Mar 2013 | by Matthew Chapman

Unilever is seeking to capitalise on hype surrounding the new Formula 1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team.

Barry M unveils 'Lash Vegas' mascara campaign

15 Mar 2013 | by Echomo Efeyini

Barry M, the cosmetics company, is to launch a 2013 ad campaign to promote its new 'Lash Vegas' mascara, which aims to distances the brand from the "serious and formulaic" ads of its competitors.

Old Spice gets a wolfdog for marketing director in new YouTube ad

12 Mar 2013 | by Gordon MacMillan

Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.

Boots UK launches ad funded show on Real and Smooth Radio

08 Mar 2013 | by Ian Darby

Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.

Which shampoo brand is most prominent online? Brand barometer

08 Mar 2013 | by Gemma Charles

Herbal Essences is the most prominent, with Head & Shoulders in second place.

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