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Nivea has kicked off a campaign to relaunch its Originals range. The work highlights the brand's position as the male grooming supplier to the England and Dutch Eredivisie football teams by giving people the chance to feel like the man of the match. CMW created a video for the campaign, which will be...
Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a...
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
Boots has unveiled its Christmas campaign with a new creative direction encouraging people to give their loved ones health and beauty gifts. The work, by Mother, involves a series of vignettes showing women and their friends and families giving and receiving gifts. For the first time, real-life couples...
A new campaign for Green Beaver's all-natural Frosty Mint Toothpaste includes a spot to tie in with the upcoming US election.
OPI, the nail polish brand, has launched a global film by TBWA\Paris set to the DJs C2C's track Down The Road.
