Brand Manager of the Week: Jodie Wickers
05 Dec 2012
Senior CRM manager, L'Oreal
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Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
Although essential to many of us, these products depend on innovation to thrive.
No substitute for on-the-ground insight
21 Sep 2012 | by David Benady
Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...
My secret work weapon: My little brother gives me expert digital advice
27 Jun 2012 | by Matt Burgess, brand building director, Skin, Unilever UK and Ireland
In business, it's often who you know that matters, and my younger brother, Phil, is my secret weapon.
Brand Health Check: Avon
15 Jun 2012 | by Kim Benjamin
The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim Benjamin.
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.
Turkey of the Week - In-house/Pantene
19 Jan 2012
Matt Williams feels like tearing his hair out every time the "research" ad for Pantene, created in-house, appears on TV:
Brand manager of the week: Christina Lecky, Brand manager, Kleenex
06 Sep 2011
- Describe yourself in three words. Passionate, fun, driven. - How would you define marketing? Developing brands that are indispensable for consumers. - What would you be if you weren't a brand manager? A restaurant critic. Food is a passion of mine and I love eating out. To get paid to do...
Sector Insight: Deodorants and body sprays
13 Jul 2011
Brands are adding fragrances and formulations to attract young consumers and over-65s and counter a predicted slide in sales value, writes Jane Bainbridge.
Power 100 Nxt Gen: Caroline Wilding, John Frieda
27 May 2011 | by Nicola Clark
Caroline Wilding is forging ahead with world class digital marketing initiatives at John Frieda.
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