Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.
30 Jan 2013
| by Charlotte Henry
V05 Extreme Style, the Unilever-owned hair product brand, has renewed its partnership with the campaign from Bauer Media's FHM to discover the 100 sexiest women in the world.
Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1.
Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.
Emporio Armani Diamonds, the perfume, has signed a major deal to be the headline partner of 'MTV Brand New For 2013', MTV UK's annual campaign to promote some of the best new music.
Aquafresh, the GlaxoSmithKline toothpaste, is to sponsor 'Fool Britannia', a new Saturday peak time sketch show starring Dom Joly.
Nivea is running a seven-week campaign with online fashion retailer Asos to drive engagement for its Invisible for Black & White deodorant.
Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land Pirates' to create an interactive campaign that promotes kids' sun protection.
Nick Emery has been appointed chief executive of Mindshare Worldwide, succeeding Dominic Proctor who moves to the newly created position of president of WPP's GroupM.
Revlon has moved its £3m UK media planning and buying duties out of Starcom into MediaCom without a pitch.