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LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume for Valentine's Day. The email clicks through to a VIP Area where members can access product information and enter a competition to win a Marc Jacobs bag.
LONDON - Chelsea goalkeeper Petr Cech has agreed a deal with Coty Inc. to become the face of its range of Adidas Active men's body care products.
LONDON - Elizabeth Arden is sponsoring the online advent calendar on IPC Southbank's website womanandhome.
LONDON - Philips, the electronics company, is entering into a 10-month partnership with Chicago, the longest-running London musical, to promote its epilator range.
LONDON - Dave Buonaguidi, creative partner of Karmarama, reviews the Rimmel TV commercial which had the 11th highest recall with the public in the weekly Adwatch Ranking for 26 November.
Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure for Men work pulls it off.
LONDON - Marketing asked P&G’s marketing team what it's like to work there
LONDON - A roundup of significant news stories from the marketing world.
NEW YORK - Boots International USA has appointed the New York office of Agency Republic as its digital agency following a competitive pitch.
