27 Apr 2010
| by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
04 Feb 2009
Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume for Valentine's Day. The email clicks through to a VIP Area where members can access product information and enter a competition to win a Marc Jacobs bag.
09 Dec 2008
| by Ed Kemp
LONDON - Chelsea goalkeeper Petr Cech has agreed a deal with Coty Inc. to become the face of its range of Adidas Active men's body care products.
LONDON - Elizabeth Arden is sponsoring the online advent calendar on IPC Southbank's website womanandhome.
26 Nov 2008
| by Staff
LONDON - Philips, the electronics company, is entering into a 10-month partnership with Chicago, the longest-running London musical, to promote its epilator range.
25 Nov 2008
LONDON - Dave Buonaguidi, creative partner of Karmarama, reviews the Rimmel TV commercial which had the 11th highest recall with the public in the weekly Adwatch Ranking for 26 November.
18 Nov 2008
| by Guy Bradbury, Creative director, Touch DDB
Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure for Men work pulls it off.
12 Nov 2008
| by Becky Wilkerson
LONDON - Marketing asked P&G’s marketing team what it's like to work there
11 Nov 2008
| by Staff
LONDON - A roundup of significant news stories from the marketing world.
NEW YORK - Boots International USA has appointed the New York office of Agency Republic as its digital agency following a competitive pitch.