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Brand barometer: Social media performance of Dove Men+Care

22 Feb 2013

A look at the performance of Dove Men+Care in social media over the past four months.

Brand Barometer: Social media performance of Dove

19 Oct 2012 | by Staff

A look at the performance of Dove in social media over the past four months.

Boots 'Little Me Organics' claim labelled 'misleading' by watchdog

17 Oct 2012 | by Ben Bold

Boots has been reprimanded by the Advertising Standards Authority for running an online ad for its Little Me Organics Oh So Gentle Hair and Body Wash, after a ruling that it misled consumers into thinking the product was organic.

RB sets new sustainability strategy after hitting previous targets

01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's net revenue from sustainable products.

Ecover buys Method to become biggest 'green cleaning' company

05 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Ecover, the green cleaning brand, has acquired Method, a rival eco-friendly cleaning and personal care company, for an undisclosed sum.

Brand Barometer: Social media performance of P&G

22 Aug 2012 | by Staff

A look at the performance of P&G in social media over the past four months.

Among China consumers, Apple and Samsung vie for number one

06 Jul 2012 | by Jenny Chan

Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the region.

Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of reducing its total carbon footprint per dose by 20%, eight years early.

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Brand barometer: Social media performance of Lynx

16 Mar 2012 | by Gemma Charles

A look at the performance of Lynx in social media over the past four months.

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