Why the cold war over 'copycat' branding may be set to heat up
10 Apr 2013 | by Matthew Chapman
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
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St Tropez "the ultimate tan" by PZ Cussons
10 May 2013
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
Lil-Lets 'body fact' by Leagas Delaney
10 Sep 2012
As part of a relaunch, the hygiene and sanitary company Lil-Lets has created a print and digital campaign by Leagas Delaney that encourages women to embrace their femininity.
Dove 'upside down' by Ogilvy & Mather London
28 Jun 2012
Ogilvy & Mather London has created a series of print ads for Dove, aiming to highlight and take a stand against the use of digital retouching to create false a representation of reality.
Dove 'makeover activaion' by Ogilvy & Mather UK
23 May 2012
A new social media advertising campaign for Dove aims to give women the chance fight back against ads about muffin tops and belly bulges, and embrace positive beauty messaging.
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
Jean Paul Gaultier 'French kiss' by Isobar
15 Feb 2012
Isobar has created a lesson in French kissing for Jean Paul Gaultier.
Nivea 'wrapped in friendship' by Agency Republic
23 Nov 2011
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
Campaign Big Awards 2010: Fashion & Beauty winners
28 Oct 2010
View all of the winning campaigns from the Fashion & Beauty category.
NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
The Newspaper Marketing Agency has identified the top 10 newspaper ads of the first quarter of 2010, ranked for the first time in terms of motivation and involvement metrics.
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