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Audi "evolution on the outside, revolution on the inside" by BBH

27 Feb 2013

Audi UK has launched its first-ever augmented-reality print advertising campaign, alongside a film of the new-generation Audi R8 V10. Created by Bartle Bogle Hegarty, the campaign enables smartphone-users who download the free image-recognition app Blippar to point their phone at ads showcasing the...

PeerIndex to offer 'authentic word-of-mouth at scale'

27 Feb 2013 | by Nicola Clark

Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.

Santander set to unite Ennis, McIlroy and Button in major campaign

26 Feb 2013 | by Alex Brownsell

Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring.

Audi hires BT marketer Nick Ratcliffe to top UK marketing post

26 Feb 2013 | by Alex Brownsell

Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.

Audi rolls out first augmented-reality ads to promote R8 supercar

25 Feb 2013 | by Alex Brownsell

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

Campaign Viral Chart: Google smashes the competition

22 Feb 2013 | by Ben Hall

Google's futuristic 'Project Glass' has returned to the chart this week with a video demo from Google Creative Labs, which has been shared 245,464 times.

RAC promises to be 'the motorist's champion' in new ads

21 Feb 2013 | by Alex Brownsell

The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.

BBH captures Pirelli global ad brief

21 Feb 2013 | by Jeremy Lee

Bartle Bogle Hegarty has picked up a global brief from Pirelli to promote its premium tyres after a pitch against undisclosed agencies.

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler

Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.

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