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Europcar 'caraoke' by LBi

LBi has created a social media campaign for Europcar, the car-hire service aimed at would-be music stars.

Chevrolet signs up as next Man Utd shirt sponsor

Manchester United has signed a seven-year, £25m-a-year deal making US car brand Chevrolet its next shirt sponsor, replacing insurance company Aon from the 2014-15 season.

General Motors parts company with CMO Joel Ewanick

General Motors' chief marketing officer Joel Ewanick has resigned from the company with immediate effect after less than two years.

Campaign Viral Chart: Channel 4 and adidas 'take the stage'

Channel 4's Paralympics spot and David Beckham's surprise appearance in an adidas photo booth have both debuted in this week's viral chart.

Nissan searches for agency to handle social media brief

Nissan Motors is seeking an agency to handle its social media account across Europe, Africa, the Middle East and India.

Renault switches focus with value-led Dacia launch

The Renault-owned Romanian marque's strategy is unashamedly value-led.

Majority of UK consumers 'cannot name Olympic sponsors'

More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.

Michelin brings in Tangerine PR for CSR work

Michelin Tyres has called on Tangerine PR to help mark a decade of its CSR charter.

Volkswagen 'unbelievable value' by Adam & Eve/DDB

Adam & Eve/DDB is launching a national broadcast and print campaign for Volkswagen to highlight that its cars offer value for money.

Mercedes-Benz 'City Golf app' by Weapon7

Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.

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