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Campaign Viral Chart: Bieber does viral double

Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance.

Nissan appoints new UK marketing director

Nissan has appointed Guillaume Masurel as its new UK marketing director, following the departure of Steve McLennan to a role in the car firm's European business.

Brand Manager of the Week: James Lacey

CRM assistant manager, Nissan GB

VW to extend One Thing campaign with Absolute Radio

Volkswagen has signed a six-figure commercial deal with Absolute Radio and will give away a luxury trip to Los Angeles to one listener, as part of its 'One Thing' campaign for the VW Golf.

Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares

Metro Trains Melbourne's "dumb ways to die" ad claims the top spot in this week's chart, with nearly 20 million views, while John Lewis falls to sixth place.

Driving to the digital future

The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.

Campaign Media Awards - Best Transport Campaign: Citroën

Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.

OgilvyOne captures Land Rover digital

Land Rover has appointed OgilvyOne to handle its global digital account.

Connected Campaign of the Month: Audi

The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans

Time Inc and Toyota trial content-tailored ad model

Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.

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