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Speculation and scandals affecting sport sponsors highlight the risk of using brand ambassadors.
A 007 viral for Coke Zero, challenging consumers to prove their Bond skills in 70 seconds to win exclusive tickets to the film, was shared 696,926 times to become the most shared as this week.
The Volvo Group is looking for an agency to handle the advertising account for Volvo Trucks.
Avis Budget Group, the car-rental company, is reviewing its estimated £15 million pan-European advertising account.
Kia will use the best elements of a co-creation competition it ran as inspiration for its upcoming global brand campaign, based around a "Power to Surprise" theme.
Chinese car brand Qoros is planning to tackle the UK market in 2016 as part of a global launch programme that will begin next year.
Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising lies.
Brad Pitt's appearance for Chanel No5 debuted at number three, but it was Felix Baumgartner's Red Bull-sponsored daredevil skydive from space that stole the show in this week's most shared ads.
Mid-market automotive brands such as Vauxhall, Fiat and Renault are struggling to compete against the success of premium and bottom-end car makers, but is marketing to blame for their woes?
Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland World Cup qualifier by bragging that its Cascada model's roof can close in 19 seconds and screening the ads on LED screens in Warsaw stadium during yesterday's rescheduled match.
