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Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Anne Cassidy truly despairs at Skoda's latest spot, created by Leagas Delaney Prague:
Supported by the RAC, Peter Carroll Associates (PCA) launched a campaign to prevent increases in fuel tax.
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
In the information age, measuring the return on consumers' investment of time is becoming more important than the ROI of traditional ampaigns, argues Alan Mitchell
Ian Darby is revved up by Saatchi & Saatchi's "real deal" for the Toyota GT86:
EADS UK's comms V-P has used his passion for the military to send the aerospace and defence firm's profile rocketing, finds John Owens.
The Renault-owned Romanian marque's strategy is unashamedly value-led.
In light of social media's prevalence, it would be easy to write off email, but both channels are being used mutually to boost marketing effectiveness.
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