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This Volkswagen ad, created by BMP DDB, follows in a long line of advertising hits for the autos brand.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.
E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves up in this week's round-up of people moves across advertising, marketing and media.
Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.
AMV BBDO makes three new management appointments and former McDonald's and Pizza Express man Steve Easterbrook is to lead Wagamama in this week's round-up of people moves across advertising, marketing and media.
This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo.
