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Experimentation with digital outdoor is on the rise

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.

Publicis lands entire Renault UK through-the-line account

Renault has consolidated its through-the-line UK advertising business into Publicis.

BMW rolls out Mini Olympic activity

BMW has rolled out its first Olympics activity supporting its Mini brand, with a digital and experiential push encouraging the public to "roar" in support of British athletes.

Audi 'hummingbird' by BBH

Bartle Bogle Hegarty has created a campaign to promote the Audi's A6 Avant and its ultra-lightweight technology.

CoolBrands: How to capture the essence of cool

Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks what it takes to make the grade.

Audi softens theme for £3m A6 Avant push

Audi has created a fantasy realm for its £3m campaign for the A6 Avant estate, to promote the car's light and agile properties.

Ford signs up to Microsoft's new ad format

Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad promoting its latest Focus car on the MSN News channel.

My YouTube ad of the week: Kristof Fahy, William Hill

Kristof Fahy reviews Nissan Brazil

Glue Isobar picks up Auto Trader account

Auto Trader has appointed Glue Isobar to handle its £4 million advertising account.

Pick of the Week: Saatchi & Saatchi - Toyota

Anne Cassidy likes indulging in a bit of nostalgia with the latest Toyota ad by Saatchi & Saatchi: "It is refreshing to see a car manufacturer try something a bit different with its advertising.

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