Audi appoints Olden as interim marketing head
26 Jan 2011 | by Ed Owen
Audi has appointed former World Gold Council marketer Philip Olden as its interim marketing head while a permanent replacement is found for Peter Duffy.
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Honda is launching what it claims to be the first campaign that allows viewers to use an app to interact with a TV ad in real time.
Audi has appointed former World Gold Council marketer Philip Olden as its interim marketing head while a permanent replacement is found for Peter Duffy.
Japanese car brand Lexus has recruited pop-star Kylie Minogue to be the face of its latest ad campaign in an effort to attract younger drivers.
Audi has launched a new 60s TV ad billed as a prelude to its upcoming Super Bowl ad.
Vauxhall is plotting a brand campaign to tie in with its estimated £25m sponsorship of the home nations international football teams, as it looks to develop a greater emotional connection with consumers.
Skoda has promoted Heidi Cartledge to head of marketing and pledged to spend more on promoting its brand in 2011 than in any previous year.
Penguin has launched its iClarkson - The Book of Cars app on Apple's App Store.
Hyundai has launched a new US campaign for its Sonata model.
Nissan has rolled out a national print ad campaign promoting the financial benefits of its new electric vehicle, Leaf.
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