to remove filtersRAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
RAC, the automotive services company, has appointed Occam to handle its data management requirements and develop a single customer view database.
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
BJL wins pitch to handle Subaru UK creative
13 Oct 2011 | by Sara Kimberley
Subaru UK, the car manufacturer, has appointed BJL to handle its £2 million advertising account.
Xbox pushes driving game with world's 'most expensive car park'
12 Oct 2011 | by Matthew Chapman
Xbox is bringing together supercars, including the Bugatti Veyron and McLaren F1, in an attempt to assemble the world's most expensive car park to push its Forza Motorsport 4 computer game.
Citroën 'An Idiot Abroad idents' by Euro RSCG London
11 Oct 2011
Euro RSCG London has released Citroën sponsorship idents for Sky1's An Idiot Abroad.
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
Hyundai 'iPark app' by Y&R Interactive Tel Aviv
10 Oct 2011
Hyundai has launched the iPark app to help drivers with their parking.
Rolls-Royce retains Partners Andrews Aldridge for DM account
06 Oct 2011 | by Sara Kimberley
Rolls-Royce Motor Cars has reappointed Partners Andrews Aldridge to handle its direct marketing account.
Suzuki kick-starts contest for £10m account
06 Oct 2011 | by Sara Kimberley
Suzuki, the car and motorcycle manufacturer, is reviewing its estimated £10 million UK advertising business.
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