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Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.

Meet the marketer charged with steering Ford into a new age

01 Dec 2011 | by Alex Brownsell

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push for new-car sales. Interview by Alex Brownsell.

Rethinking the recommendation economy

18 Nov 2011 | by David Benady

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.

Pick of the Week - Bartle Bogle Hegarty/Audi

06 Oct 2011

The latest Audi ad, "hummingbird", by Bartle Bogle Hegarty not only highlights the brand's green credentials but, unlike many other spots, it doesn't pollute the airwaves, according to Anne Cassidy:

Brand manager of the week: Adam Chamberlain, Head of sales and marketing, Volkswagen Ireland

04 Oct 2011

- Describe yourself in three words. Energetic, outgoing, demanding. - How would you define marketing? Creating demand and conversion. - What advice would you give someone starting their marketing career today? Get involved in all areas of marketing. Be passionate and committed. - What attracted...

Experimentation with digital outdoor is on the rise

30 Sep 2011 | by David Benady

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.

CoolBrands: How to capture the essence of cool

28 Sep 2011 | by Nicola Clark

Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks what it takes to make the grade.

Pick of the Week: Saatchi & Saatchi - Toyota

22 Sep 2011

Anne Cassidy likes indulging in a bit of nostalgia with the latest Toyota ad by Saatchi & Saatchi: "It is refreshing to see a car manufacturer try something a bit different with its advertising.

Pick of the Week - Volkswagen, Golf Cabriolet

25 Aug 2011 | by Ian Darby

Ian Darby thinks the new Volkswagen Golf Cabriolet work from DDB UK is top gear.

Turkey of the Week - BMW, Serviceplan

25 Aug 2011 | by Anne Cassidy

"If you drive a BMW, you must be a tosspot" is the message Anne Cassidy is taking away from the car marque's latest spot by the German agency Serviceplan

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